경영학 아디다스의 마케팅 전략 제안(영문)

경영학 아디다스의 마케팅 전략 제안(영문) [경영학] 아디다스의 마케팅 전략 제안(영문).pptx 목차 NIKE VS ADIDAS Reason of Choice 1st Suggestion 2nd Suggestion 3rd Suggestion 4th Suggestion Conclusion 본문 World Sports Industry analysis: -> 2005 NIKE owned 33%, Adidas 14% Reebok 12%, Puma 7% of market. ->Korea productivity center survey: NO.1 brand power, Customer satisfaction 2011 Brand ranking -> Same industry -> Started earlier -> 2nd place -> Want to Make No.1 → Based on Adidas strategy give suggestions to make NO.1 Current situation 2011.04.06 opened first mobile store (m.adidas.co.kr) , Reebok m.reebok.co.kr) 2011 Feb. opens online shopping mall Use mobility of smart phones Focus on 1020 generations. No worry of time and place. birthdays. 본문내용 nd Suggestion Conclusion 3rd Suggestion 4th Suggestion Marketing class-Adidas NIKE VS ADIDAS CONTENTS Marketing class-Adidas NIKE VS ADIDAS V S Which Brand do you prefer? Marketing class-Adidas CONTENTS Reason of Choice Marketing class-Adidas World Sports Industry analysis: -> 2005 NIKE owned 33%, Adidas 14% Reebok 12%, Puma 7% of market. ->Korea productivity center survey: NO.1 brand power, 참고문헌 http://www.ittoday.co.kr/news/articleView.html?idxno=18708 (Adidas Mobile News) http://www.interbrand.com/ko/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx(Ranking) http://www.interbrand.com/ko/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx(Ranking) http://www.rankingthebrands.com/Brand-detail.aspx?brandID=39 (Ranking) http://www.bloter.net/archives/106158 (Kakao Talk)