2013년 8월 27일 화요일

브랜드경영 에너지 드링크 제품 브랜드 리뉴얼(영문)

브랜드경영 에너지 드링크 제품 브랜드 리뉴얼(영문)
[브랜드경영] 에너지 드링크 제품 브랜드 리뉴얼(영문).pptx


목차
Introduction
-Products Selection Background
-Products Introduction
-Products Positioning
-Current Market State

Brand Renewal Process
-Why we choose burn intense
-Case Study
-POP & POD
-5 Levels of Meaning Analysis
-CBBE Analysis
-Branding Strategy

Conclusion
-Forecast Market Value


본문
Products Selection Background
Emerging Energy Drink Market in Korea
Forecast of intense competition

International Number 1
Energy Drink
National Number 1
Energy Drink
Great Power of
High Ranked
Brand (Coca-cola)
Traditional, Historical
Brand power


Products Introduction

Brand Name : Red Bull Energy Drink
Manufacturer : Red Bull Gmbh
Specialty : International Number 1 Market Share
Natural Caffeine
Alps Spring Water

Marketing Characteristics
Extreme Sports
Major Sports Team Marketing
Club, Bar Connection Marketing


본문내용
Introduction
-Products Positioning
-Current Market State
Brand Renewal Process
-Why we choose burn intense
-Case Study
-POP & POD
-5 Levels of Meaning Analysis
-CBBE Analysis
-Branding Strategy
Conclusion
-Forecast Market Value

Introduction
Products Selection Background
Emerging Energy Drink Market in Korea
Forecast of intense competition
Traditional, Historical
Brand power
International Numb
 

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