2013년 10월 2일 수요일

호텔경영학 제주 신라 호텔의 마케팅 전략(영문)

호텔경영학 제주 신라 호텔의 마케팅 전략(영문)
[호텔경영학] 제주 신라 호텔의 마케팅 전략(영문).hwp


목차
T H E S H I L L A
J E J U

1. The reason for selection

2. History

3. Location

4. Room facilities & Amenities

5. Rooms

6. Employees

7. Occupation rate

8. Room rate

9. Target Market

10. SWOT

Competitive Hotel
THE LOTTE HOTEL

1. History

2. Location

3. Facilities & Amenities

4. Rooms & Room services

5. Attraction

6. Employees

7. Target Market

8. SWOT

9. The reason that the lotte jeju is competitive with the shilla jeju.

Competitive Hotel
THE HYATT REGENCY

1. History

2. Location
3. Rooms

4. Hotel Services & Amenities

5. SWOT Analysis

Competitive Hotel
THE HAEVICHI Hotel

1. History

2. The Meaning of HAEVICHI

3. Location (Resort Hotel, Suburban Hotel)

4. Hotel Rooms (# of room - 288, Large hotel)

5. Room facilities & Amenities

6. Target market

7. SWOT

8. The reason that the lotte jeju is competitive with the shilla jeju.

Conclusion




본문
- Terrace Room


The terrace room offers the ambiance of a traditional Korean house.
Beds are placed on Ondol. It is the perfect place for guests accompanied by kids, as the garden is just a step outside the rooms.

- Family Twin Room


The family twin room is designed with care and consideration for your family. The perfect and spacious room gives them and their family a comfortable stay while enjoying the breathtaking view.

- Ondol Room


Ondol is a traditional Korean way of heating a room from beneath the floor.
Shillas unique Ondol Room gives our foreign guests the pleasure of experiencing Korean customs and the silver generation a comfortable stay.

- Corner Suite


Styled in the tradition of resorts in Southern France. Shillas corner suite


본문내용
tel tone interior is Korea’s No. 1 resort harmonized with world’s famous artist’s works and exotic garden and fresh smile with careful service together.
1. The reason for selection
It is getting better that JEJU’s international brand. Major hotels also getting better in JEJU. Despite the stature, it couldn’t avoid competition to China and Asia nation.
The SHILLA is major hotel by Samsung Group. Th
 

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