경영학 그루폰(Groupon) 블루오션 전략 (영문)

경영학 그루폰(Groupon) 블루오션 전략 (영문) [경영학] 그루폰(Groupon) 블루오션 전략 (영문).pptx 목차 1. What is Groupon? -Social Commerce 2. Before Groupon 3. After 4. Blue Ocean Strategy -Why Blue Ocean? 5. Problems of Groupon 6. Solutions 본문 What is Groupon? Established in 2008 by Andrew Mason expanded to Korea in the name of Groupon Korea in 2011 The world’s first and the biggest social commerce enterprise Social Commerce? Popularization and generalization use of smart phone and social network ↓ A new huge consuming market More than certain numbers of people make price exceptionally low A force of e-commerce by SNS 본문내용 y Blue Ocean? 5. Problems of Groupon 6. Solutions What is Groupon? The world’s first and the biggest social commerce enterprise Established in 2008 by Andrew Mason expanded to Korea in the name of Groupon Korea in 2011 Social Commerce? More than certain numbers of people make price exceptionally low Popularization and generalization use of smart phone and social network A new huge consumin