목차 1.What is groupon? 2.before 3.after 4.blue ocean
strategy 5.Problem of Groupon 6.Solution
본문 1.What is
groupon? Groupon is compound word of group and coupon Established in 2008
by an American man named Andrew mason It`s world`s first and the biggest
social commerce enterprise It has more than 50 million subscribers in 35
different countries in only 3 years Korea in the name of Groupon Korea in
2011(3rd in terms of market share)
*What is social commerce? It is a
force of e-commerce that is done by using SNS. The way it works is that when
there are more than certain numbers of people, it offers products at
exceptionally low price. Recently, due to popularization and generalization use
of smart phone and social network, it is getting attention as a new huge
consuming market. For reference; In Korea the market share of 4 greatest
corporations Coupang 44%, Timon 34.4%, We Make Price 9.6%, Groupon Korea
12%
2.before 1. Focusing on fast delivery service without waiting to
gather people -Since existing shopping malls are not group-purchase way, it
has fast delivery system. But, Groupon`s customers can buy products at low price
instead of awaiting that the expected customer is full.
본문내용 s
groupon? Groupon is compound word of group and coupon Established in 2008
by an American man named Andrew mason It`s world`s first and the biggest
social commerce enterprise It has more than 50 million subscribers in 35
different countries in only 3 years Korea in the name of Groupon Korea in
2011(3rd in terms of market share) *What is social commerce? It is a force
of e-commerce that is done by
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