호텔경영학 제주 신라 호텔의 마케팅 전략(영문)

호텔경영학 제주 신라 호텔의 마케팅 전략(영문) [호텔경영학] 제주 신라 호텔의 마케팅 전략(영문).pptx 목차 1.It is getting better that JEJU’s international brand 2.The SHILLA is major hotel by Samsung Group 3.The SHILLA brand image has made by bad image Recently 4.To suggest changing image and forming royal brand power. 본문 Corner Suite - Styled in the tradition of resorts in Southern France. - These rooms offer a spacious bedroom anda comfortable, cozy living room for ones best rest Pacific Deluxe - Decorated in classic studio style as a suite - Preferred by couples for its romantic setting Parlor Suite These rooms offer a cozy bedroom and separate private space in a luxurious home style 100% cotton bathrobe and room slippers hand/wash/bath towel cotton balls, cosmetic cottons, hairbrush shower cap, body wash, soap, lotion cups, glasses, phone CD player (available upon request), magnifying mirror, hair dryer scale (suites) goose down bedding and pillows extra blanket, personal safe , mini bar refrigerator and electric kettle S * Great view and stability * High loyalty of customer * Gentrified room facilities W * Costly wages (10.94%연평균증가) * High loyalty provide of burden * Vertical management 본문내용 HILLA is major hotel by Samsung Group 2 The SHILLA brand image has made by bad image Recently 3 To suggest changing image and forming royal brand power. 4 History THE SHILLA JEJU JULY 1990 , EAST WING JULY 1998 THE SHILLA SEOUL The complete THE SHILLA SEOUL opened in March Of 1979 Location Here! 3093-3, Saekdal-dong, Seogwipo-si, Jeju-do, 697-808, Korea Address Location Hotel Shilla is located i