경영학원론 20~40대 타겟 세미나실 겸용 카페 사업 계획안(영문)

경영학원론 20~40대 타겟 세미나실 겸용 카페 사업 계획안(영문) [경영학원론] 20~40대 타겟 세미나실 겸용 카페 사업 계획안(영문).pptx 목차 1.Here is our Coffee Caffeine 2.We have a variety of food 3.Located in Myeong-dong,Gang-Nam, Shin-Chon 4.satisfied the University students, Business men 5. Our long-team goals is 본문 Market analysis Customer analysis - Target : 20~40 generations who needs meeting room, studying place or seminar room. Behavior segmentation - Students : Sensitive at price → Lower food price. - Office worker : Less sensitive at price, Sensitive at convenience & facilitation. →Give best at interior. - Substitute places (Library, Starbucks, Caffe Bene etc) → Prepare many special events and services. Life style segmentation -University students :Lead the trend → Pay careful attention at interior design, drinks, bread, etc. -Students and office workers : Needs enough time to work → Open at 8:00am and close at 12:00am. Geographical segmentation - Students and office workers → Wants place with convenient transportation. - For the convenience → Select location in main cities (Sin-chon, Gang-nam). Demographics segmentation - Target : 20’s~40’s (University students, Office workers or Others who need place to study comfortable and quiet). - No gender differences. PROMOTION -Give Banana for free~ -Distributing flyers and files in schools -Distributing coupons and pens in schools -Event!! *Student ID discount (Weekday) *Discount ▶If you order two or more drinks, I’ll give you bagel or scone. -Advertising!! *Subway , Bus, Internet(Social Commerce) PLACE -Head Store ▷ Myeong-Dong -Store ▷ Shin-Chon , Gang-Nam 본문내용 Gang-Nam, Shin-Chon satisfied the University students, Business men Our long-team goals is Summary Opportunity analysis ▷PEST analysis - Political foctor Government’s promotion to encourage the study environment -Economic factor The margin of profit is high -Sociocultural factor People feel the necessity about study place -Technological factor Develoption of lighting which can help study econom