삼양 `불닭볶음면` 마케팅 전략

삼양 `불닭볶음면` 마케팅 전략 삼양 `불닭볶음면` 마케팅 전략.pptx 목차 1.Product 2.Price 3.Place 4.Promotion 5.Schedule 본문 불닭볶음면 Spicy Chicken Spicy pepper(청양고추) : 4,000~ 10,000 SHU 불닭볶음면 : 4,404 SHU EXTREMELY SPICY!!! Price 1,000 Won Product Launching Date 2012.04 Weight 140g Ramen Market Expectation 1.9 trillion Won 2011 The First Half Growth : 3.7% The Third Quarter Growth : 6.4% Decreasing Sales of White-Soup Spicy Noodle Target Audience Age : Young(10~20), Middle (30~40), Old (40~) Occupation :Student, Worker, Households, Pensioners Family life cycle : Single, Married, Divorcer with kids, Social class : Middle and Lower class Recency : Purchased in past 7 days Frequency : 0~1, 2~3, over 3 times in a week Phycographic : People who like spicy food People who relieve stress by food People who are sick of normal noodle product 본문내용 cy Chicken Stir-Fried Noodle Calories Carbohydrate Sugar Protein Fat Saturated Fat Trans Fat Cholesterol Sodium 530g 85g 7g 12g 16g 8g 0g 0mg 1280mg Weight 140g Product Launching Date 2012.04 Price 1,000 Won Spicy pepper(청양고추) : 4,000~ 10,000 SHU 불닭볶음면 : 4,404 SHU EXTREMELY SPICY!!! Ramen Market Expectation 1.9 trillion Won 2011 The First Half Growth : 3.7% The Third Quarter Growth : 6