2013년 9월 12일 목요일

경영전략 고급스쿠터 베스파(VESPA) 국내시장 진출 전략

경영전략 고급스쿠터 베스파(VESPA) 국내시장 진출 전략
[경영전략] 고급스쿠터 베스파(VESPA) 국내시장 진출 전략 .pptx


목차
1.How did Vespa do?
2.BEST Motorbike = Besbi
3.Besbi looks like Vespa.
4.Performance
5.What the
6.Streamline Shape
7.Vespa?


본문
Most of Vespa riders
want to experience
special moment.
Vespa gave
unique experience
as a ‘Vespa’.
Vespa is still writing a new story,
and providing unique experience.
Both companies don’t use
‘Design Management’
as a management strategy.


본문내용
world.

This is the Vespa
which has high market share
in the world.

This is the Besbi
which has high market share
in Korea.

This is the Besbi
which has high market share
in Korea.

for the world market than domestic market
for a big meaning than a tiny meaning

How did Vespa do?


BEST Motorbike = Besbi

Besbi launched in Korea 2006,
and made in China.


Besbi looks like Vespa.

Performa
 

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