본문 KFS was sole
supplier Quality decrease due to overproduction Paradox of Choice The
most famous supporting evidence is an experiment conducted by two psychologists,
Mark Lepper and Sheena Iyengar. They set up a jam-tasting stall in a posh
supermarket in California. Sometimes they offered six varieties of jam, at other
times 24; jam tasters were then offered a voucher to buy jam at a
discount. The bigger display attracted more customers but very few of them
actually bought jam. The display that offered less choice made many more sales
— in fact, only 3 per cent of jam tasters at the 24-flavour stand used
their discount voucher, versus 30 per cent at the six-flavour stand. This is an
astonishingly strong effect — and utterly counter to mainstream
economic theory.
본문내용
3 18
Problem Perfect
JIT Problem KFS was sole supplier Quality decrease due to
overproduction
Toyota Recall Crisis RECALL
Solution For JIT,
the focus is to produce products Just in Time Good for the 1980’s to
1990’s Doesn’t fit 21st Century market
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